Zoho MarketingHub is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple channels. Generate more leads, convert them to customers, and retain them longer.
In addition to automating services, MarketingHub also monitors your CRM data for trends and patterns. By keeping careful track of dozens of performance indicators, MarketingHub can proactively alert you to potential problems or opportunities.
Much of the value in automation comes from reducing opportunity costs. An opportunity cost, for the unfamiliar, is the opportunities you lose by focusing on a particular thing. For example, if your workflow requires significant manual paperwork, the time spent doing paperwork can’t be spend closing deals. The opportunity cost of paperwork can be extraordinarily high since it’s largely menial and requires little expertise. That makes it perfect for computers to accomplish since they’re terrible at thinking but great at executing defined processes.
By nurturing and qualifying leads, Zoho MarketingHub helps your sales team focus on the things they’re best at closing deals. It reduces the opportunity cost of paperwork and other distracting but essential tasks, helping your team stay focused.
MarketingHub can also help you generate more leads with integrated signup forms and marked opportunities. With detailed tracking, you can get a clear picture of when and why visitors are leaving your website. Knowing this determines the best way to get to numbers that match your goals and business requirements. These signup forms can tie in directly with Zoho CRM, feeding leads directly to your database. Once in your database further automation is available. You pay based on the number of leads generated by MarketingHub as you generate them so the cost scales in proportion to the return generated.
Using MarketingHub to Predict Campaign Effectiveness
MarketingHub also keeps tracking of your marketing effort. You can get measurable estimates of return on investment (ROI) of your various marketing campaigns. The depth and value of the analysis vary in direct proportion to the quality of the information provided. For users that are deeply plugged into Zoho’s systems, the marketing automation systems can produce extremely valuable results. Providing accurate and useful tools for judging the effectiveness of new campaigns based on the effectiveness of previous campaigns.
For small businesses that mostly rely on web advertising, this kind of prediction can be extremely useful. While Google AdWords provides heaps of data to the end-user, the data can be difficult to process and understand. Especially since the relative importance of various statistics isn’t well explained by the interface. Instead, users are left to do their own research. This generally leads to folks learning only what’s necessary to accomplish their current goal.
MarketingHub can help you make better sense of the data provided by AdWords by producing an easily-understandable prediction of success. It uses conversion estimates for keyword-based ads to quickly assess whether or not the conversions for a particular ad will make it worth your while financially.
Armed with these predictions, you can make better decisions and more accurate assessments. Applying your marketing budget to the more effective and reliable ads and avoiding the dead weight or bad guesses that often mar the performance of otherwise successful advertising campaigns and marketing strategies.
With Zoho MarketingHub’s built-in support for multichannel marketing, you can reach clients through email, social media, and SMS marketing channels, all managed and executed completely from within the MarketingHub interface.
Tracking the User Journey
Beyond analyzing marketing plans and automating common marketing tasks, MarketingHub offers a suite of powerful analytics tools. Deep website analytics through user behavior tracking gives detailed insights into user behavior. Did they have items in their cart? Then MarketingHub will suggest touchpoints that might help the user complete their purchase.
To expand beyond the range of typical marketing analytics platforms, MarketingHub takes a unique view through what they call Journeys. With Journeys, you can create a unique engagement plan for every lead. This allows from day one to have marketing materials that appeal to their specific needs.
Managing this process manually would be possible but exhausting. Thankfully, Journeys are automated based on the unique combination of attributes in each lead. Depending on attributes like lead source, job titles, lead status, and other facts, Journeys can automatically execute multi-channel marketing plans that give your leads every reason to choose you. Simply set up a plan for various lead attributes, and MarketingHub will execute the specified plan for that lead.
With Zoho MarketingHub, you can get marketing automation that works. Anyone can use it, and anyone can set it up. It’s the perfect tool to go beyond the basic manual marketing processes to a full-fledged marketing automation toolkit.
